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Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
In 1928 Smith & Nephew of the UK acquired the licence to market and produce the Elastoplast range of bandages. Beiersdorf bought the brand in 2000. In some countries in Europe Hansaplast, a brand name started by Beiersdorf in 1922, is used instead. [2] A third trademark, named Curitas, is used in parts of Latin America.
Beiersdorf AG is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives headquartered in Hamburg, Germany.Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea, Tesa SE (Tesa tape) and Coppertone.
An adhesive bandage, also called a sticking plaster, sticky plaster, medical plaster, or simply plaster in British English, is a small medical dressing used for injuries not serious enough to require a full-size bandage.
Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person. He ...
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
BBS – Heinrich Baumgartner and Klaus Brand (Baumgartner Brand Schiltach) BEA Systems – Bill Coleman, Ed Scott, and Alfred Chuang; Bechtel – Warren A. Bechtel; Beckman Coulter – Arnold O. Beckman; Beck's – Heinrich Beck (1873) Beecham Group – Thomas Beecham; Behra – Jean Behra; Beiersdorf – Paul Carl Beiersdorf; Belk – William ...
Genericization may be specific to certain professions and other subpopulations. For example, Luer-Lok (Luer lock), [9] Phoroptor (phoropter), [10] and Port-a-Cath (portacath) [11] have genericized mind share among physicians due to a lack of alternative names in common use: as a result, consumers may not realize that the term is a brand name rather than a medical eponym or generic term.