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The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Alexander Osterwalder at the Business of Software 2011 conference Alexander Osterwalder (born 1974) is a Swiss business theorist, [ 1 ] author, speaker, consultant, and entrepreneur, known for his work on business modeling [ 2 ] and the development of the Business Model Canvas .
Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors. Alexander Osterwalder call these similarities the "business model pattern". [2] [3] "Innovation, entrepreneurship and disruption are not about creative genius", says A. Osterwalder explaining the need for business model ...
Pigneur authored and co-authored a series of books and articles since the 1980s, [3] and became globally known as co-author with Alexander Osterwalder of the 2010 book Business Model Generation. Pigneur and Osterwalder are considered one of the world’s 50 most influential management thinkers.
Alex Osterwalder et al. Business Model Generation, Co-authored with Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2009; O. Peterovic and C. Kittl et al., Developing Business Models for eBusiness., International Conference on Electronic Commerce 2001, 2001.
Alexander Osterwalder and Yves Pigneur designed the Business Model Canvas. [ 16 ] [ 19 ] The Canvas is a tool to help entrepreneurs structure and plan their business models. [ 16 ] It is designed to change rapidly, highlight alternatives, promote a customer focus and encourage testing.
Product-market fit might be interpreted in terms of Alexander Osterwalder's Business Model Canvas paradigm as comprising value proposition, customer segment, relationship, and channel. Achieving product-market fit implies these are set without requiring additional changes or pivots.
Articles relating to business models, the rationale of how an organization creates, delivers, and captures value, [1] in economic, social, cultural or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy. [2