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A tube of Pepsodent toothpaste. Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago. [2] The original formula for the paste contained pepsin, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name.
Pepsodent: a brand of toothpaste with a minty flavour derived from sassafras. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. Irium is another word for sodium lauryl sulfate, an inexpensive ionic surfactant. [36]
Hopkins has been credited with popularizing tooth brushing, as a result of his campaigns for Pepsodent. [4] His book Scientific Advertising was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. This book was followed, in 1927, by his autobiographical work My Life in Advertising.
Lead singer Charles Patrick heard a Pepsodent toothpaste commercial with the line "you'll wonder where the yellow went"/ "when you brush your teeth with Pepsodent", which inspired him to come up with, "I wonder, wonder, wonder who, who wrote the book of love". He worked it up into a song with Davis and Malone.
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Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disease . [1]
Washington Wentworth Sheffield (April 23, 1827 – November 4, 1897) was an American dental surgeon best known for inventing modern toothpaste in the 1870s. With the help of his son Lucius T. Sheffield, he was also the first to sell the paste in collapsible tubes.
In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
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