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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
In 1991, Brass Buckle changed its name to The Buckle, Inc. and began development of private clothing label 'bkle', known today as BKE. [citation needed] The following year, the company went public on the NASDAQ, where it was traded as BKLE. The company reached operations of 100 stores in 18 states. [citation needed]
The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product.
With the proliferation of many convenience foods and ingredients purporting to be "healthy" or perhaps just as importantly, "green" in one way or another, shopping for groceries can be a daunting ...
It's easy to get sucked into buying a product based on what its label says -- after all, that's what the label's designed to do. And some of those label claims are regulated by the U.S. or ...
Amazon Basics (formerly written as AmazonBasics) is a private label that offers home goods, office supplies, and tech accessories. [5] The line was launched in 2009. [ 6 ] As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [ 7 ] In November 2018, AmazonBasics expanded their product line to include home ...
Reading the label. You can tell a lot from the design and color of food packaging. The color of a packet of M&Ms, for example, can tell you whether they’re peanut, regular, crispy or caramel ...