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Vera Bradley store exterior. A news story on Good Morning America generated more interest in the products when it featured an interview with college students about various campus trends, and one of the sorority girls had a Vera Bradley bag. [5] Continued growth was initiated when the company started selling online in 2004.
Vera Bradley launched in 1982, after co-founders Patricia R. Miller and Barbara Bradley Baekgaard were at the airport and noticed how drab all the luggage options on display were.
In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer. [14] In 2020, she partnered with Provenance Hotels to open The Bradley hotel in Fort Wayne , which she co-owns.
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[1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States. [3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania, [3] where it is based. [4] Blair employs around 1200 associates. [5]
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