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This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
M/A/R/C Research is an American marketing research and consulting firm. M/A/R/C designs and conducts custom qualitative and quantitative, traditional and online surveys. Mainly, the firm is known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client's actions. [1]
Public opinion research companies in the United States (37 P) Pages in category "Market research companies of the United States" The following 62 pages are in this category, out of 62 total.
Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst who began his career in the 1920s with marketing research and performance analysis. The company subsequently expanded into radio market analysis in the late 1930s, culminating in the Nielsen Radio Index in 1942, [ 14 ] which was meant to provide statistics as to the ...
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Marketing historians refer to this period as the "Foundation Age" of market research. By the 1930s, the first courses on marketing research were taught in universities and colleges. [35] The text-book, Market Research and Analysis by Lyndon O. Brown (1937) became one of the popular textbooks during this period. [36]
Scarborough [1] is a United States–based market research company that measures shopping patterns, media usage across platforms, and lifestyle trends of adults. Specializing in local and national consumer research, Scarborough measures over 100 local markets in the United States. Scarborough is headquartered in New York City.