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A front office application is any software that has a direct relation to customers. It provides functionality and data necessary to take orders, configure complex products and provide effective service and support to customers. It includes customer relationship management (CRM), sales force automation, customer support and field service.
The front office is the part of a company that comes in contact with clients, such as the marketing, sales, and service departments. [1] The term has more specific meaning in different industries. Types
In hotels, a property management system, also known as a PMS, is a comprehensive software application used to cover objectives like coordinating the operational functions of the front office, sales and planning, reporting etc.
Front office functions, such as customer relationship management (CRM), dealt directly with customers, or e-business systems such as e-commerce and e-government—or supplier relationship management (SRM) became integrated later, when the internet simplified communicating with external parties.
Publishers of risk-management or asset-management software meet this expectation either by adding back-office functionalities within their system, hitherto dedicated to the front-office, or by developing their connectivity, to ease integration of trades into a proper back-office-oriented package.
The front office is the "face" of the company and is all the resources of the company that are used to make sales and interact with customers and clients. The back office is all the resources of the company that are devoted to actually producing a product or service such as data entry , payroll, accounting and all the other labor that is not ...
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