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Media management. Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of ...
The term media asset management (MAM) may be used in reference to Digital Asset Management when applied to the sub-set of digital objects commonly considered "media", namely audio recordings, photos, and videos. [2] Any editing process that involves media, especially video, can make use of a MAM to access media components to be edited together ...
Media relations. Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an ...
Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization and between organizations. It also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology.
Records management, also known as records and information management, is an organizational function devoted to the management of information in an organization throughout its life cycle, from the time of creation or receipt to its eventual disposition. This includes identifying, classifying, storing, securing, retrieving, tracking and ...
A content management system is a set of automated processes that may support the following features: Import and creation of documents and multimedia material. Identification of all key users and their roles. The ability to assign roles and responsibilities to different instances of content categories or types. Definition of workflow tasks often ...
Media (communication) In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1][2] The term generally refers to components of the mass media communications industry, such as print media (publishing), news media, photography, cinema ...
Media agency. Media agencies advise companies on how and where to advertise, and how to present a positive image of themselves to the public. [1] Primary services include advertising, public relations and other forms of media management. Media agencies were first launched with their main focus being the transaction of media space more ...