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  2. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [ 1 ]

  3. Claude Lévi-Strauss - Wikipedia

    en.wikipedia.org/wiki/Claude_Lévi-Strauss

    Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS; [2] French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) [3] [4] [5] was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. [6]

  4. Levi Strauss - Wikipedia

    en.wikipedia.org/wiki/Levi_Strauss

    Levi Strauss (/ ˈliːvaɪˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [ 1 ][ 2 ]

  5. The Raw and the Cooked - Wikipedia

    en.wikipedia.org/wiki/The_Raw_and_the_Cooked

    402 pp. ISBN. 978-2-259-00413-8. OCLC. 4955922. The Raw and the Cooked (1964) is the first volume from Mythologiques, a structural study of Amerindian mythology written by French anthropologist Claude Lévi-Strauss. It was originally published in French as Le Cru et le Cuit. [1] Although the book is part of a larger volume, Lévi-Strauss writes ...

  6. Levi Strauss & Co. - Wikipedia

    en.wikipedia.org/wiki/Levi_Strauss_&_Co.

    Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.

  7. Structural anthropology - Wikipedia

    en.wikipedia.org/wiki/Structural_anthropology

    t. e. Structural anthropology is a school of sociocultural anthropology based on Claude Lévi-Strauss ' 1949 idea that immutable deep structures exist in all cultures, and consequently, that all cultural practices have homologous counterparts in other cultures, essentially that all cultures are equatable. Lévi-Strauss' approach arose in large ...

  8. JCPenney’s CEO on what it takes to bring an iconic ... - AOL

    www.aol.com/finance/jcpenney-ceo-takes-bring...

    One of the things you did at Levi Strauss was very much, I think of you as the person who pushed them into the e-commerce revolution. ... which is our brand value proposition that I talked about ...

  9. The Savage Mind - Wikipedia

    en.wikipedia.org/wiki/The_Savage_Mind

    Lévi-Strauss makes clear that "la pensée sauvage" refers not to the discrete mind of any particular type of human, but rather to 'untamed' human thought: "In this book it is neither the mind of savages nor that of primitive or archaic humanity, but rather mind in its untamed state as distinct from mind cultivated or domesticated for the purpose of yielding a return."