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In the 1980s, Berol won the contract to supply the BBC with standard and a wide range of promotional pens, highlighters, and permanent markers which proved extraordinarily popular, many of which were kept as souvenirs and continued to be workable for in excess of forty years. Product lines manufactured by Berol were: [5]
Newell Custom Writing Instruments (formerly Sanford Business-to-Business, abbreviated Sanford B2B) [2] is an American manufacturing company of stationery products. It is a division of Newell Brands , producing writing implements , in its plant of Atlanta , Georgia .
Myron Corp. (Myron) was founded by Mike and Elaine Adler in 1949. After purchasing a sewing machine and one heat-sealing device, the Adlers started what is now a thriving mail-order business. Originally, Myron specialized in the imprinting and personalization of pocket calendars, pens, and a variety of business gifts.
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The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
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