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Thus, conformity is sometimes a product of group communication. [2] This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences (predisposed state of mind), or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone.
Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." [1] The power of normative social influence stems from the human identity as a social being, with a need for companionship ...
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but ...
It is the effect that words, actions, or mere presence of other people (real or imagined) have on our thoughts, feelings, attitudes, or behavior. Social influence is the driving force behind compliance. It is important that psychologists and ordinary people alike recognize that social influence extends beyond our behavior—to our thoughts ...
The idea of a "group mind" or "mob behavior" was first put forward by 19th-century social psychologists Gabriel Tarde and Gustave Le Bon.Herd behavior in human societies has also been studied by Sigmund Freud and Wilfred Trotter, whose book Instincts of the Herd in Peace and War is a classic in the field of social psychology.
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Social proof is used in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that the surrounding people possess more knowledge about the current situation. The effects of social influence can be seen in the tendency of
Social facilitation, another type of social influence, is distinguished from contagion, as well as from conformity and social pressures, by the lack of any marked conflict. [4] It is said to occur when the performance of an instinctive pattern of behavior by an individual acts as a releaser for the same behavior in others, and so initiates the ...