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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    This caused controversy among iPhone developers and users, and the United States Federal Communications Commission (FCC) began investigating Apple's active decision to deny users' ability to install Google Voice from the Apple online store which is the only official way for users to download and install iPhone applications. [55]

  3. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue ...

  4. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    Apple Inc. has had many notable advertisements since the 1980s. The " 1984 " Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984 . The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi , while also introducing "Think Different" as a new ...

  5. Inside Apple - Wikipedia

    en.wikipedia.org/wiki/Inside_Apple

    Inside Apple: How America's Most Admired–And Secretive–Company Really Works (also subtitled The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand) is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc. The book was authored by Adam Lashinsky, who is the ...

  6. Corporate governance of information technology - Wikipedia

    en.wikipedia.org/wiki/Corporate_governance_of...

    Information technology governance is a subset discipline of corporate governance, focused on information technology (IT) and its performance and risk management.The interest in IT governance is due to the ongoing need within organizations to focus value creation efforts on an organization's strategic objectives and to better manage the performance of those responsible for creating this value ...

  7. Strategic information system - Wikipedia

    en.wikipedia.org/wiki/Strategic_information_system

    A strategic information system (SIS) is a computer system used by organizations to analyse market and competitor information, helping them plan and make their business more successful. It shapes the corporate strategy of an organization by providing a connection between the organization's demands and the latest information technology.

  8. Infinite Loop (book) - Wikipedia

    en.wikipedia.org/wiki/Infinite_Loop_(book)

    Infinite Loop is a non-fiction book on the history of Apple Inc., written by Michael S. Malone and published by Doubleday Business in 1999. The book is named after Infinite Loop (street), where the company had its headquarters, which were located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California.

  9. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Profiling facilitates this strategic objective in three important ways. [6] First, profiling can reveal strategic weaknesses in rivals that the firm may exploit. Second, the proactive stance of competitor profiling will allow the firm to anticipate the strategic response of their rivals to the firm's planned strategies, the strategies of other ...