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  2. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    This caused controversy among iPhone developers and users, and the United States Federal Communications Commission (FCC) began investigating Apple's active decision to deny users' ability to install Google Voice from the Apple online store which is the only official way for users to download and install iPhone applications. [55]

  3. Apple Inc. advertising - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._advertising

    Apple Inc. has had many notable advertisements since the 1980s. The " 1984 " Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984 . The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi , while also introducing "Think Different" as a new ...

  4. Inside Apple - Wikipedia

    en.wikipedia.org/wiki/Inside_Apple

    The book revolves around the past and future of Steve Jobs's famous brand Apple Inc. The book records the transition of the company in 1996, [2] after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the iPod, iPhone, and iPad, ending up in 2011, when the company was the largest company in the world.

  5. Apple's Services And Silicon Strategy To Fuel Margins ... - AOL

    www.aol.com/finance/apples-services-silicon...

    For Apple’s total services revenue in the first fiscal quarter, Mohan anticipates 13% year-over-year growth, maintaining this outlook into the second quarter, highlighting the enduring strength ...

  6. Apple added a revealing word to its official business strategy

    www.aol.com/finance/2017-08-03-apple-added-a...

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  7. Apple's segmentation strategy and why it works - AOL

    www.aol.com/news/2010-10-02-apples-segmentation...

    Here's a little interesting weekend reading from Mark Sigal on O'Reilly about "Apple's segmentation strategy." Sigal does a huge overview of Apple's direction over the last ten years, and in the ...

  8. Andrea Cunningham - Wikipedia

    en.wikipedia.org/wiki/Andrea_Cunningham

    Andrea "Andy" Cunningham is an American strategic marketing and communications entrepreneur. She helped launch the Apple Macintosh in 1984 as a part of Regis McKenna, and founded Cunningham Communication, Inc. [1] [2] She is currently the President of Cunningham Collective, [3] a brand strategy, marketing, and communications firm.

  9. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    In June 2009, Apple's iPhone 3GS was free of PVC, arsenic, and BFRs. [363] [368] Since 2009, all Apple products have mercury-free LED-backlit LCD displays, arsenic-free glass, and non-PVC cables. [369] All Apple products have EPEAT Gold status and beat the latest Energy Star guidelines in each product's respective regulatory category. [363] [370]