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David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards.The psychometric device designed to measure need-for-achievement, N-Ach, was popularized by the psychologist David McClelland.
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator" , found that those in top management positions had a high need for power and a low need for affiliation.
In the 1960s, psychologist David McClelland expanded on Murray's work, focusing on the effects of human needs in a work environment. [2] His need theory proposes that most people are consistently motivated by one of three basic desires: the need for affiliation, the need for achievement, or the need for power.
Achievement motivation was studied intensively by David C. McClelland, John W. Atkinson and their colleagues since the early 1950s. [75] This type of motivation is a drive that is developed from an emotional state.
Projective techniques are used extensively in people assessment; besides variants of the TAT, which are used to identify implicit motive patterns, the Behavioral Event Interview pioneered by American psychologist David McClelland and many of its related approaches (such as the Critical Incident Interview, the Behavioral Interview, and so on) is ...
David McClelland described need for achievement as a drive to complete manageable goals that enable the person to receive immediate feedback. [26] In contrast to need for achievement, gritty people consciously set long-term goals that are difficult to attain and do not waver from these difficult goals, regardless of the presence of feedback.
Motives in Fantasy, Action, and Society: a method of assessment and study, By John W. Atkinson, Van Nostrand (1958) ISBN 0-442-00367-6 ISBN 978-0442003678 "Achievement Motive and Text Anxiety Conceived as Motive to Approach Success and Motive to Avoid Failure", By John William Atkinson and George H. Litwin, Bobbs-Merrill Company, 1960.