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[2] Another service YellowPagesDirectory.com provides for users is the ability for anyone nationwide to “opt-out” of local telephone book delivery; their website offers a portal to The Local Search Association's National Yellow Pages Consumer Choice Opt-Out Site, [3] which allows anyone in the United States to cease delivery of phone books ...
YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation.
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
Experian/Hitwise reported in January 2011 that the search term "yellow pages" was one of the top 50 search terms across all search engines and all search terms (millions of search terms). This made "yellow pages" one of the most searched-for things on the Internet in 2011. The Yellow Pages Association said in February 2011 that 75 percent of ...
The first true online Yellow Pages, was a creation based on the independent YP publisher in Seattle, Washington called Banana Pages. This was the first print directory which was registered with both YPPA (the Yellow Pages Publishers Association), and the ADP (Association of Directory Publishers) to place their listings online.
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In 1991, Southwestern Bell Media relocated its corporate domicile to Missouri and became Southwestern Bell Yellow Pages, Inc. Southwestern Bell Yellow Pages also began marketing its yellow pages directory under the "SWBYP'S" name, shorthand for Southwestern Bell Yellow Pages. Telephone numbers to the company also were cleverly named; if ...
As a result, in January 2007, all companies who had been doing business as AT&T Yellow Pages started doing business as AT&T Advertising & Publishing, while the AT&T Yellow Pages name was retained. On February 26, 2007, however, AT&T announced it would adopt BellSouth 's directory branding, the Real Yellow Pages.