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From automatic coupon testing to price tracking that helps time your big purchases, today's best cashback apps reward you with real money or gift cards for shopping you're already doing.
Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. [5] Funded by the venture capital firm Foundation Capital, [6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.
FatWallet featured a "Coupons" section where users could find discounts from online retailers.Before being acquired, FatWallet also featured its own "Cash Back" rebate shopping section, in which members received back a percentage of purchases made through referral links to partnered retailers.
Apple iPad 10th Gen, $250 (was $350) at Amazon with on-page coupon Rakuten Kobo Libra Colour E-Reader , $200 (was $220) at Rakuten Kobo Amazon Kindle 16 GB , $85 (was $110) at Amazon
Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions, [3] and its revenues totalling US $12.8 billion as of 2021. [4] Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2022, [5] [6] and the Golden State Warriors of the NBA as of 2022.
In April 2019, ShopBack announced that it has closed a US$45 million round led by new investors Rakuten Capital and EV Growth, bringing their total funding to US$85 million. The investment will see Amit Patel, who leads Rakuten-owned cashback service Ebates, and Willson Cuaca (Managing Partner of EV Growth and East Ventures), join the board. [17]
The acquisition of Ebates, a website that allows customers to earn cash back when shopping online with over 2,600 retailers, gave Rakuten.com additional presence in the US e-commerce market, as well as a way to offer items such as online e-coupons. [22] [23] In March 2015, Rakuten.com partnered with Bitnet to accept bitcoin as payment. [24] [25]
Extreme couponing is an activity that combines shopping skills with couponing in an attempt to save as much money as possible while accumulating the most groceries. The concept of "extreme couponers" was first mentioned by The Wall Street Journal on March 8, 2010, in an article entitled "Hard Times Turn Coupon Clipping Into the Newest Extreme Sport". [2]
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