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Advertising had become a hot commodity and there was money to be made. E. H. Sanders, advertising director at Shell Oil Co., urged radio broadcasters to deal directly with relevant advertisers, and sell tie-in commercial spots for established radio programs. Like newspaper ads at the time, Sanders figured that advertisers and radio would both ...
Marketers and businesses consider local advertising necessary for economic growth. [ citation needed ] Advertising is usually funded by a sponsor who promotes the advertisement through different types of media, for example, television, newspaper, commercial radio advertisement, magazine mail, etc. Television is one of the most expensive forms ...
In broadcasting, local insertion (known in the United Kingdom as an opt-out) is the act or capability of a broadcast television station, radio station or cable system to insert or replace part of a network feed with content unique to the local station or system.
Radio ads promoting anti-union rhetoric on multiple popular radio stations across the state and Spanish-language digital media over the past nine months have attacked a 2023 California “card ...
Ads will start airing on local TV and radio stations beginning Tuesday and continue until the April 2 election, according to the committee's news release. Digital and direct-mail ads are also part ...
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For the NBC affiliates, owners typically viewed their stations as the broadcast equivalent of local newspapers, who sold ads to local business and had to pay for NBC's "sustaining" programs that didn't have sponsors. Individual stations bought programming from the network and, thus, were considered the network's clients.
Independent Local Radio is the collective name given to commercial radio ... Manx Radio is funded by a mixture of commercial advertising and a yearly £860,000 Manx ...