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WDAY's newscasts have traditionally led the ratings in the Fargo–Grand Forks market. WDAZ once had a larger news presence, as it aired separate 5 p.m., 6 p.m., 10 p.m., and weekend newscasts, with the only WDAY newscast airing being the morning First News. WDAZ's weekend news was taken over by WDAY in 2011 and its 5 p.m. weekday newscast was ...
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In May 2013, while WDAY maintained a lead on total households, Valley News Live accounted for more viewership in key demographics favored by advertisers. [71] In 2014, KVLY surpassed WDAY as the ratings leader in Fargo–Moorhead proper, though the combination of WDAY and WDAZ remained number-one in the full designated market area. [72]
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Starting on August 29, 2016, WDAY Xtra and the Justice Network aired WDAY Xtra News weekdays at 9 p.m. WDAZ began airing a 4 p.m. weekday newscast on September 11, 2017, that originates from Fargo–based sister station WDAY-TV. It was the first afternoon newscast ever to air in the market. [16]
WDAY is the call sign of a TV station and a radio station in Fargo, North Dakota, all except WDAY-FM owned by Forum Communications: WDAY (AM) 970; a news/talk radio station WDAY-TV 6.1; an ABC affiliate in Fargo, North Dakota, with Justice Network on digital subchannel 6.2; WDAY'Z Xtra on digital subchannel 6.3