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Endcaps at a Walmart store. In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.
Shop fitting is a profession that involves the fit-out of retail outlets like corner shops, department stores, convenience stores, supermarkets and hypermarkets with equipment, fixtures and fittings. It’s carried out by a shop fitter who executes all planning, design, layout and installation of equipment and services.
BJ's Wholesale Club Holdings, Inc., commonly referred as BJ's, is an American regional membership-only warehouse club chain based in Marlborough, Massachusetts, operating in the eastern United States in addition to Ohio, Michigan, Indiana, and Tennessee, and Alabama.
Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. [4] As of 2021, Costco is the third-largest retailer in the world [ 5 ] and is the world's largest retailer of choice and prime beef , organic foods , rotisserie chicken , and wine as of 2016 ...
Many large retailers ask for items to remain on pallets rather than use shelves. Retailers often require products to come in retail-ready packaging to reduce stocking costs by saving labor expenses. Ready-to-go display stands and end caps are put in the retail sales location by forklift trucks without assembly or manual handling of unit packs ...
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