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Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets.
A target market is a group of customers (individuals, households or organisations), for which an organisation designs, implements and maintains a marketing mix suitable for the needs and preferences of that group.
Miriam Budiardjo (20 November 1923, Kediri – 8 January 2007, Jakarta) was an Indonesian political scientist and diplomat. Budiardjo was Deputy Chair of the Indonesian National Commission on Human Rights, and she has been credited with co-founding the Faculty of Social Sciences at the University of Indonesia, of which she was Dean for 5 years. [1]