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SYDNEY (Reuters) -BYD and other Chinese automakers are bringing new electric car models in droves to Australia, a market where they haven't faced trade barriers and sales have surged due to EV ...
In February 2022, BYD's Australian distributor, EVDirect, announced plans to sell the Dolphin in Australia. [29] The car was released in an announcement event at Sea World in Gold Coast, Queensland on June 22, 2023. [30] Two variants are available: a 70 kW (95 PS; 94 hp) Dynamic trim and a 150 kW (204 PS; 201 hp) Premium trim.
After entering the market in 2022, BYD now has 14% of Australia’s EV market, reports Reuters. Tesla leads at 53%, but it’s had a big head start, having launched sales Down Under in 2014.
The EV giant's manufacturing expertise allows it to make nearly all of the components of its vehicles in-house, cutting down costs and enabling BYD to sell EVs for as little as $10,000.
The vehicle is marketed in Australia and New Zealand as the BYD Shark 6. It went on sale in Australia in late October 2024 in a single variant, [ 12 ] [ 13 ] and in New Zealand in early December. Brazil
A BYD dealership in Perth, Western Australia. BYD entered the Australian market in 2022 through a partnership with EVDirect, a local distributor that is a subsidiary of ASX-listed company MotorCycle Holdings. Both companies signed an agreement in February 2021. [140]
In 2023, BYD unveiled the BYD Seal U, the export version of the Song Plus EV Champion Edition. It debuted in Europe in September 2023 as part of the Seal family. [ 20 ] In May 2024, the vehicle was introduced in Australia and other markets as the BYD Sealion 6 .
BYD also attributed its performance to “rapid growth in overseas sales volume” and controlling cost in the supply chain. The company's shares are down 45% from their peak in July 2022.