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Social exchange theory views exchange as a social behavior that may result both in economic and social outcomes. [17] Social exchange theory has been generally analyzed by comparing human interactions with the marketplace. The study of the theory from the microeconomics perspective is attributed to Blau. [6]
Interdependence theory is a social exchange theory that states that interpersonal relationships are defined through interpersonal interdependence, which is "the process by which interacting people influence one another's experiences" [1] (Van Lange & Balliet, 2014, p. 65). The most basic principle of the theory is encapsulated in the equation I ...
Whereas social identity theory was directed initially at the explanation of intergroup conflict in the absence of any conflict of interests, self-categorization theory was developed to explain how individuals come to perceive themselves as members of a group in the first place, and how this self-grouping process underlies and determines all ...
Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. [1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties , edges , or links (relationships or interactions) that connect them.
In social psychology, reciprocity is a social norm of responding to an action executed by another person with a similar or equivalent action. This typically results in rewarding positive actions and punishing negative ones. [1] As a social construct, reciprocity means that in response to friendly actions, people are generally nicer and more ...
Generalized exchange theory believes that there is a social consensus out of commonly shared value or lifestyle that exchange does not require an immediate reciprocity but promise another activity, which, after several iterations, closes the cycle.
The social penetration theory (SPT) proposes that as relationships develop, interpersonal communication moves from relatively shallow, non-intimate levels to deeper, more intimate ones. [1] The theory was formulated by psychologists Irwin Altman of the University of Utah [ 2 ] and Dalmas Taylor of the University of Delaware [ 3 ] in 1973 to ...
Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness. These theories help to explain why speakers seek to converge or diverge from the language ...