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The company Sapient was founded on November 6, 1990, by Jerry Greenberg and J. Stuart Moore in Cambridge, Massachusetts.The company was established as a digital consulting firm and adopted a fixed-term, fixed-price model for IT consulting projects instead of charging on a time and materials basis.
SapientNitro Names Advertising Veteran Marcelo Sant'Iago Vice President, Business Development for Latin America BOSTON & SAO PAULO--(BUSINESS WIRE)-- SapientNitro, part of Sapient (NAS: SAPE ...
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VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding ...
Omnicom is taking over the Interpublic Group to create the world's largest ad-agency business. The deal is expected to generate annual cost savings of $750 million.
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