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  2. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  3. When marketing a business, knowing your target audience ... - AOL

    www.aol.com/marketing-business-knowing-target...

    Knowing your target audience is a critical step for any business in order to reach the right customers and generate revenue. Sign your small Michigan business up for business consulting and ...

  4. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...

  5. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  6. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Example of targeting in an online ad system. Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

  7. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    The traditional way to develop a psychographic segmentation model has been through a market research study surveying a statistically representative sample of a target audience. That target audience could be representative of the general population, a specific demographic or socioeconomic group, a population of consumers who utilize a certain ...

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, [7] [8] is affected by the environment surrounding the product, [9] the results of marketing research and market research, [10] [11] and the characteristics of the product's target market. [12]

  9. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...