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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on Miller Lite, but brought back in 2024. [18] [19]
The series is called More Taste League (MTL) and these ads consist of actor John C. McGinley portraying The Commish of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time. [3]
Combs' Instagram post shows his custom 16-oz Miller Lite can, which features a guitar headstock with American traditional tattoo-like text that says "Beer Never Broke My Heart," a nod to Comb's ...
The beer brand is reigniting the decades-long debate, this time with nostalgia-fueled ads featuring a new generation of retired sports stars. Miller Lite's age-old 'Great Taste, Less Filling ...
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