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They produced a unique series of only 500 Beefy T-shirts; the first shirt was auctioned for $32,500, the highest price paid for a shirt was $42,000. [13] In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Jordan, Phillip Brooke, Big Ben Kennedy, Jackie Chan, and Brian Regan. [14]
In 2001, Notre Dame signed a five-year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years. [8] In June 2024, Hanesbrands announced plans to sell the Champion brand to Authentic Brands for $1.2 billion. [9] On October 1, it was announced that the transaction had been completed. [10]
Hanesbrands Inc. is an American multinational clothing company based in Winston-Salem, North Carolina. [6] It employs 65,300 people internationally. [7] On September 6, 2006, the company and several brands were spun off by the Sara Lee Corporation.
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Originally founded 1976, Underalls was a brand of undergarments for women manufactured by the Hanes hosiery and underwear company of North Carolina and marketed in the United States, Canada, and Mexico. The original product was noted for being a combination of pantyhose and panties together, to prevent panty lines.
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