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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Geaney, [21] in writing about ming (names) in early Chinese reveals that ideographic writing systems present some difficulty for the idea of logocentrism, and that even Derrida wrote of Chinese writing in an ambivalent way, assuming firstly that "writing has a historical telos in which phonetic writing is the normal 'outcome'", [22] but also ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
The Logos (λογιστικόν), or logistikon, located in the head, is related to reason and regulates the other parts. The thymos (θυμοειδές), or thumoeides, located near the chest region, is related to spirit. The eros (ἐπιθυμητικόν), or epithumetikon, located in the stomach, is related to one's desires.
While Books I and II are more systematic and address ethos, logos, and pathos, Book III is often considered a conglomeration of Greek stylistic devices on rhetoric. However, Book III contains informative material on lexis (style) which refers to the "way of saying" [ 1 ] : III.1–12 and taxis , which refers to the arrangement of words. [ 1 ] :
The Consolidated Edison logo, with a rounded "E" nested inside a "C", has been described as a "classic emblem." [7] Many fashion companies have a monogram for a logo, including Louis Vuitton and Fendi. The connected "CC" company logo, created by Coco Chanel, is one of the most recognizable monograms internationally.
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