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One tactic employed by the unions was a push for states to pass laws banning the sale of unpasteurized canned and bottled beer. [27] Because Coors was the only major brewer at the time not pasteurizing its canned and bottled beer, such laws would hurt only Coors. [28] Sales of Coors suffered during the decade-long labor union boycott.
Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
The Consumer Price Index for beer, ale and other malt beverages at home was up 2.4% year-over-year in January. But that’s relatively chilled compared to the 3.1% increase for all items.
Molson Coors saw its US volume spike 5% in Q2 last year as the Bud Light boycott drove drinkers to its brands. It said it held on to 80% of the market share it gained.
Coors plans to launch an iced-tea beer next month, just in time for summer. MarketWatch reports the beer industry is taking hints from the liquor industry, which has successfully marketed exotic ...
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
The AC Golden Brewing Company, founded July 11, 2007 by Pete Coors and Glenn Knippenberg, was a subsidiary of MillerCoors, a Division of Molson Coors Brewing Company.Its purpose was to serve as a specialty brewing arm of MillerCoors; in the words of president Glenn Knippenberg, "Our mission for AC Golden is to be a brand incubator for what is now MillerCoors". [1]