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Best Mascara for Lengthening: ILIA Limitless Lash Lengthening Clean Mascara. Best Mascara for Volumizing: Maybelline New York Volum' Express The Colossal Waterproof Mascara. Best Waterproof ...
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Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [16]
Mascara is used to darken, lengthen, thicken, or enhance the eyelashes through the use of a typically thick, cream-like product applied with a spiral bristle mascara brush. Mascara is commonly black, brown, or clear, though a number of different colours, some containing glitter, are available.
Younique is an American direct-sales company that markets beauty products. [1] The company was founded in 2012 by Derek Maxfield, who is CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah.
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