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Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion. [ 14 ] [ 26 ] It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists, [ 27 ] [ 28 ] [ 29 ] Inc.com 's 2018 list of the best workplaces, [ 30 ] Chicago Tribune ' s 2018 list of top midsize workplaces. [ 31 ]
Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona. The company received $54 million in venture capital from Goldman Sachs in early 2013.
Brevo, formerly Sendinblue, is a SaaS solution for relationship marketing. [1] The company was founded in 2012 [2] by Armand Thiberge, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.
System Office Integration Multi Lingual Languages Supported Web-Based Time Tracking Attaching Emails to Business Objects Desktop Environment Global Search
Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.
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