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  2. Sensory cue - Wikipedia

    en.wikipedia.org/wiki/Sensory_cue

    An example of visual capture is the ventriloquism effect, that occurs when an individual's visual system locates the source of an auditory stimulus at a different position than where the auditory system locates it. When this occurs, the visual cues will override the auditory ones.

  3. Mental chronometry - Wikipedia

    en.wikipedia.org/wiki/Mental_chronometry

    The drift-diffusion model (DDM) is a well-defined mathematical formulation to explain observed variance in response times and accuracy across trials in a (typically two-choice) reaction time task. [41] This model and its variants account for these distributional features by partitioning a reaction time trial into a non-decision residual stage ...

  4. Sensory processing - Wikipedia

    en.wikipedia.org/wiki/Sensory_processing

    Perceptions of the world are based on models that we build of the world. Sensory information informs these models, but this information can also confuse the models. Sensory illusions occur when these models do not match up. For example, where our visual system may fool us in one case, our auditory system can bring us back to a ground reality.

  5. Two-alternative forced choice - Wikipedia

    en.wikipedia.org/wiki/Two-alternative_forced_choice

    The drift-diffusion model (DDM) is a well defined [19] model, that is proposed to implement an optimal decision policy for 2AFC. [20] It is the continuous analog of a random walk model. [ 7 ] The DDM assumes that in a 2AFC task, the subject is accumulating evidence for one or other of the alternatives at each time step, and integrating that ...

  6. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".

  7. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  8. Stimulus modality - Wikipedia

    en.wikipedia.org/wiki/Stimulus_modality

    Location of visual, auditory and somatosensory perception in the superior colliculus of the brain. Overlapping of these systems creates multisensory space. Integration of all sensory modalities occurs when multimodal neurons receive sensory information which overlaps with different modalities.

  9. Sensory memory - Wikipedia

    en.wikipedia.org/wiki/Sensory_memory

    Iconic memory, for example, holds visual information for approximately 250 milliseconds. [7] The SM is made up of spatial or categorical stores of different kinds of information, each subject to different rates of information processing and decay. The visual sensory store has a relatively high capacity, with the ability to hold up to 12 items. [8]

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