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  2. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey ...

  3. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the ...

  4. Quantitative research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_research

    Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.

  5. Survey methodology - Wikipedia

    en.wikipedia.org/wiki/Survey_methodology

    Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.

  6. Survey sampling - Wikipedia

    en.wikipedia.org/wiki/Survey_sampling

    This type of sampling is common in non-probability market research surveys. Convenience Samples: The sample is composed of whatever persons can be most easily accessed to fill out the survey. In non-probability samples the relationship between the target population and the survey sample is immeasurable and potential bias is unknowable.

  7. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    Continuing the research process, the investigator then carries out the research necessary to answer the research question, whether this involves reading secondary sources over a few days for an undergraduate term paper or carrying out primary research over years for a major project. When the research is complete and the researcher knows the ...

  8. Structured interview - Wikipedia

    en.wikipedia.org/wiki/Structured_interview

    A structured interview (also known as a standardized interview or a researcher-administered survey) is a quantitative research method commonly employed in survey research. The aim of this approach is to ensure that each interview is presented with exactly the same questions in the same order. This ensures that answers can be reliably aggregated ...

  9. Survey (human research) - Wikipedia

    en.wikipedia.org/wiki/Survey_(human_research)

    A single survey is made of at least a sample (or full population in the case of a census), a method of data collection (e.g., a questionnaire) and individual questions or items that become data that can be analyzed statistically. A single survey may focus on different types of topics such as preferences (e.g., for a presidential candidate ...

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