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Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Yardley, Elizabeth Arden, Helena Rubinstein, and the French manufacturing company became associated with "quality" after the war because they were the oldest established. Pond's had this same appeal in the lower price range. Gala cosmetics were one of the first to give its products fantasy names, such as the lipsticks in "lantern red" and "sea ...
YSL's cosmetics line also employed intense, feminine colors. [5] In the violent, sexual porno chic fashion photography of French and Italian Vogue, women wore blood-red lipstick, glossy red nail polish, pencil-thin eyebrows and black eye make-up. [8] Women employed this vision of beauty for evenings, when they could aim to seduce in the era's ...
Pages in category "History of cosmetics" The following 92 pages are in this category, out of 92 total. ... Helena Rubinstein; Sarah Rachel Russell; S. Eugène Schueller;
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.
Elizabeth Arden and Helena Rubinstein, two giants in the American beauty industry, watched and kept abreast of its development. After the First World War, American consumers became eager for new products. [14] Sensing an opportunity, both Rubinstein and Arden launched their own brands of cosmetics that included mascara.
Eye shadow was advertised 'Arden Eye Shadow' in newspapers as part of the Arden Venetian Preparations range of cosmetics in 1919. [8] The product was sold as 'Eye Sha Do' in 1922, but by the 1930s, eye shadow had become the common name used by Elizabeth Arden, Inc. and other cosmetic companies such as Helena Rubinstein Incorporated and Max Factor.
Helena Rubinstein cosmetics was the first client won by Ogilvy. [19] A breakthrough came after the agency was approached by Maine-based shirt manufacturer C. F. Hathaway Company. The company only had a small budget, but its president promised to "never change a word of copy". [20] In 1951, they introduced "The man in the Hathaway shirt" campaign.
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