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Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Helena Rubinstein (1872–1965), Polish-born founder of Helena Rubinstein Incorporated [65] [57] Lydia Sarfati, Polish-born co-founder of seaweed-based cosmetics company Sarkli-Repêchage [66] Burt Shavitz (1935–2015), co-founder of personal care products company Burt's Bees [67] [53] Emily Weiss (born 1984), founder of cosmetics company ...
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.
Bonne Bell is a cosmetics company aimed for teens. The company was best known for its line of astringents and cleansers named "10-0-6." In the 1970s, they expanded into a popular range of lip balms called Lip Smackers which became the company's signature product.
Helena Rubinstein cosmetics was the first client won by Ogilvy. [19] A breakthrough came after the agency was approached by Maine-based shirt manufacturer C. F. Hathaway Company. The company only had a small budget, but its president promised to "never change a word of copy". [20] In 1951, they introduced "The man in the Hathaway shirt" campaign.
Stars such as Theda Bara had a substantial effect on the makeup industry. Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day ...
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