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In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons.
Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
Afro permanent on a male resident of Miami Beach in 1972. A permanent wave, commonly called a perm or permanent (sometimes called a "curly perm" to distinguish it from a "straight perm"), [1] is a hairstyle consisting of waves or curls set into the hair. The curls may last a number of months, hence the name.
A woman with dyed pink hair. Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
There are four basic types of highlights: foil highlights, hair painting, frosting, and chunking. Highlights can be any color, as long as it is a lighter level than the surrounding hair. Hair lightened with bleach or permanent color will be permanent until new growth begins to show. Highlighted hair can make the hair appear fuller.
An 80-year-old woman died one month after her Sleep Number bed suddenly moved without warning and trapped her against a wall for two days last year, a new lawsuit alleges.
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