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Over production consisting of a synth loop and 808s, [2] the song begins with a verse from J. Cole, who first asserts that he is one of the best rappers of the generation and catches attention by his performances on features instead of ostentatious outfits ("Blow for blow, Cole flow just prestigious / Sweats and tees, no unnecessary accessories, the GOAT just from features / Proceed with ...
J. Cole revealed how the song was created on Timbaland's BeatClub YouTube channel. The song was produced during a Twitch live stream by Timbaland. When Cole heard it, he contemplated reaching out, but wrote to the beat through a rip on the internet. He said "I looped up the YouTube lil' rip, made a whole song on this shit.
"KOD" is a single by American rapper J. Cole, released on April 20, 2018 from his fifth studio album of the same name (2018), and was produced solely by himself. [2] "KOD" was serviced to American mainstream urban radio, as the album's first single, on May 8, 2018. [1]
The music video was released on April 20, 2018, upon release of the album. [31] "ATM" debuted at number six on the US Billboard Hot 100. [29] With the release of "ATM", Cole became the first musician to simultaneously debut three new songs inside the top 10 of the US Billboard Hot 100, with "ATM" (at 6), "Kevin's Heart" (8), and "KOD" (10). [32]
The music video was released the same year, with cameos from Legend, Ben-Ari, Anna Nicole Smith, Fonzworth Bentley, Tracee Ellis Ross, Vida Guerra and GLC. The talk box harmonizing heard towards the end of the song was sampled by J. Cole for his 2011 single "Work Out".
On June 16, 2014, J. Cole premiered the music video for the song on MTV for the five year anniversary of The Warm Up. The video was shot in August of 2008, the same day he shot the music videos for "Simba" and "Lost Ones". However, Cole ended up not being completely satisfied with the way the final product turned out. [9] [10]
The music video, directed by John Tashiro, shows J. Cole as an Uber driver equipped with snacks and drinks. He picks up Bas and his girlfriend in an old school convertible and cruises around New York City before going to a party.
On Twitter, J. Cole revealed the title can be interpreted as an abbreviation for "Addicted to Money" [citation needed] and MTV said "[one] of the addicitons that J. Cole confronts on KOD is humanity's addiction to money, and he tackles it on the song 'ATM', the title of which is pretty self-explanatory."