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General Motors Company (NYSE:GM) penned a long-term deal with Barclays PLC (NYSE:BCS). Starting next summer, Barclays will become the exclusive issuer of the GM Rewards Mastercard and the GM ...
In November 2002, the bank signed a deal with Airtran Airways to offer a branded credit card. [4] In 2004, the bank was acquired by Barclays. [5] [6] In May 2005, the bank began offering a Harvard University branded credit card. [7] In August 2005, the bank invested $455 million to market a US Airways branded credit card. [8]
In March 2011, Barclays announced that it would be buying the British credit card business of Egg from Citigroup for an undisclosed price. At the time of the announcement, Barclays claimed that the credit card assets consisted of 1.15 million accounts with approximately £2.3bn of gross receivables. [10]
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The program enjoyed immediate success, with millions of Dutch households enrolling into the program before year's end. More than a dozen additional retailers also joined the Air Miles program just prior to - or within a year - following the launch. These included Praxis, Etos, Gall & Gall, Blokker, Hunkemoller, Videoland and several others.
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