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This was the second attempt by the two companies to join. The first time had been while E. J. Brach's was under American Home Products ownership. The merger attempt at that time was abandoned because of concerns of an antitrust suit. For a time the new company operated as the Brach and Brock Candy Company, later changed to Brach's Confections.
Brach started his own candy store and factory, Brach's Confections in 1904. Brach's business acuity and the quality of his candy quickly led to his company's success. His fourteen-year-old son, Frank, was the company's first salesman, securing their first large customer, Siegel, Cooper & Co. The company also sold candy to A. M. Rothschild ...
Many of Brach's sales personnel left to work for its competitors.; [81] In September 1994, E.J. Brach's purchased the Brock Candy Company of Chattanooga for $140 million, a year in which Brock Candy had sales of $112 million and profits of $6.5 million. This was the second attempt by the two companies to join together.
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