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First launched in 1982 with a mission to create effective, science-led beauty for sensitive skin, it has since become a top selling brand at Olive Young (aka Korean Sephora), winning numerous ...
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Beauty products from Korea, aka K-beauty items, have exploded in popularity over the last few years, with people scrambling to get their hands on serums, creams and lotions from the country.
From serums under $12 to blushes under $10, here are the best K-beauty deals ELLE’s resident Korean beauty expert could find this Cyber Weekend.
Koreans highly value even, radiant skin, [3] and Korean women tend to vary their beauty care regimen with the season. They use different kinds of moisturizers such as cream for tightening pores (BB cream, blemish balm or beauty balm) and lotions for lightening the skin (CC cream, colour correction or colour control). [3]
Peripera is a make up brand for young girls since 2005 with fun, pop, trendy images of "Instant Beauty" Goodal is a Korean natural skin care brand since 2011 using fermented ingredients and infused water. Healing bird [1] is a botanical hair and body care brand with silicone free ingredients and various fragrance experiences of flower garden.
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