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BrickLink was founded by Dan Jezek, who had made it after other online sellers were impressed by the website he made for his own Lego store. Originally named BrickBay, the site started operation on June 19, 2000. After online retailer eBay challenged the use of "Bay" in the name, it was renamed BrickLink in 2002. [2]
The company then underwent massive expansion and, by 2001, the chain had opened its 25th shop, located in the Victoria Centre in Nottingham. [7] By November 2008, the chain had 50 stores. [8] In February 2013, The Entertainer extended to Pakistan and Dubai through franchise agreements. [9] In March 2014, the retailer opened its 100th store in ...
A Lego retail store in Canada. The Lego Group operates 171 retail stores in North America and Europe (99 in the United States, 19 in the United Kingdom, 18 in Germany, 13 in Canada, 9 in France, 6 in Poland, 3 in Denmark, 4 in the Netherlands, 2 in Austria, 2 in Belgium, 2 in Sweden, 1 in Spain, 1 in Israel, 2 in Ireland. [32] and some in Italy).
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund. The gearstick is introduced. Danish Foreign Minister, Uffe Ellemann-Jensen, opens the Lego Centre at Birkenhead Point in Sydney Australia, the first permanent Lego shop outside Billund [4] 1986: Lego Technic robots controlled by computers are placed in schools.
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Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
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