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  2. Business marketing - Wikipedia

    en.wikipedia.org/wiki/Business_marketing

    Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

  4. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [ 1 ] In Japan, advertising slogans are called catch copy ( キャッチコピー , kyatchi kopī ) or catchphrase ( キャッチフレーズ , kyatchi furēzu ) .

  5. The Peter Principle: Why Incompetent People Get Promoted - AOL

    www.aol.com/news/2010-11-22-peter-principle...

    Have you ever looked at your boss and wondered "Who promoted you?" or "How have you not been fired by now?" If you have, take comfort in knowing you're not alone -- many of us have to deal with ...

  6. Jim Sinegal on Costco's "Promote From Within" Strategy and ...

    www.aol.com/news/2012-06-21-jim-sinegal-on...

    Most of the time it's someone's been here 10 years and has woven their way through the organization. Sinegal: We would never dream of hiring a manager for one of our Costcos from outside the company.

  7. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The term promotion derives from the Old French, promocion meaning to "move forward", "push onward" or to "advance in rank or position" which in turn, comes from the Latin, promotionem meaning "a moving forward".

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