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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic

  3. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  4. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    While cultural universals are by definition part of the mores of every society (hence also called "empty universals"), the customary norms specific to a given society are a defining aspect of the cultural identity of an ethnicity or a nation. Coping with the differences between two sets of cultural conventions is a question of intercultural ...

  5. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    Another area of rhetoric is the study of cultural rhetorics, which is the communication that occurs between cultures and the study of the way members of a culture communicate with each other. [36] These ideas [ specify ] can then be studied and understood by other cultures, in order to bridge gaps in modes of communication and help different ...

  6. Anatomy of Criticism - Wikipedia

    en.wikipedia.org/wiki/Anatomy_of_Criticism

    Frye's systemization of literature begins with three aspects of poetry given by Aristotle in his Poetics: mythos (plot), ethos (characterization/setting), and dianoia (theme/idea). Frye sees works of literature as lying somewhere on a continuum between being plot driven, as in most fiction, and idea driven, as in essays and lyrical poetry. The ...

  7. Cultural literacy - Wikipedia

    en.wikipedia.org/wiki/Cultural_literacy

    The cause of cultural literacy is a more difficult question when considering acculturation of immigrants, outsiders, cultural minorities, strangers, guests, etc. Literacy of a given culture seems to arise over time with consistent exposure to and participation in that culture, especially certain key cultural strongholds, like business, story ...

  8. Historicism - Wikipedia

    en.wikipedia.org/wiki/Historicism

    Hegel considers the relationship between individuals and societies as organic, not atomic: even their social discourse is mediated by language, and language is based on etymology and unique character. It thus preserves the culture of the past in thousands of half-forgotten metaphors. To understand why a person is the way he is, you must examine ...

  9. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods