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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt "for not treating the kids". [34] It reflects the total cost of ownership.

  3. Value measuring methodology - Wikipedia

    en.wikipedia.org/wiki/Value_Measuring_Methodology

    It was particularly difficult for decision makers to work through the trade-offs between costs and intangible benefits, especially for long-term investments by commercial organizations, and for governments and non-profit organizations who are primarily concerned with intangible values without wasting limited funds.

  4. Operations management for services - Wikipedia

    en.wikipedia.org/wiki/Operations_management_for...

    The services sector treats services as intangible products, service as a customer experience and service as a package of facilitating goods and services. Significant aspects of service as a product are a basis for guiding decisions made by service operations managers. [4]

  5. Intangible asset - Wikipedia

    en.wikipedia.org/wiki/Intangible_asset

    Intangible assets are typically expensed according to their respective life expectancy. [2] [7] Intangible assets have either an identifiable or an indefinite useful life. Intangible assets with identifiable useful lives are amortized on a straight-line basis over their economic or legal life, [10] whichever is shorter. Examples of intangible ...

  6. Goodwill (accounting) - Wikipedia

    en.wikipedia.org/wiki/Goodwill_(accounting)

    Goodwill is a special type of intangible asset that represents that portion of the entire business value that cannot be attributed to other income producing business assets, tangible or intangible. [3] For example, a privately held software company may have net assets (consisting primarily of miscellaneous equipment and/or property, and ...

  7. Product cost management - Wikipedia

    en.wikipedia.org/wiki/Product_cost_management

    Some practitioners of PCM are mostly concerned with the cost of the product up until the point that the customer takes delivery (e.g. manufacturing costs + logistics costs) or the total cost of acquisition. They seek to launch products that meet profit targets at launch rather than reducing the costs of a product after production.

  8. Intangible good - Wikipedia

    en.wikipedia.org/wiki/Intangible_good

    An intangible good is claimed to be a type of good that does not have a physical nature, as opposed to a physical good (an object). Digital goods such as downloadable music , mobile apps or virtual goods used in virtual economies are proposed to be examples of intangible goods.

  9. Customer benefit package - Wikipedia

    en.wikipedia.org/wiki/Customer_Benefit_Package

    A combination of a primary product with additional goods and services defines the total product to the customer. [1] In other words, a CBP is a combination of services and goods that adds value to the primary product acquired by the customer. The primary product is the "core" offering that attracts customers and satisfies their basic needs ...