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It is argued by some that online qualitative research results cannot be as “good” as face to face research results, because of the absence of face to face contact between participants and a moderator. A moderator, it is argued, can interpret participants’ tone of voice or body language in a way that is not possible online.
A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research . Investigation will require data collection and analysis, and the methodology for this will vary widely.
An online video conference interview. An online interview is an online research method conducted using computer-mediated communication (CMC), [1] such as instant messaging, email, or video. Online interviews require different ethical considerations, sampling and rapport than practices found in traditional face-to-face (F2F) interviews.
Web experiments have been used to validate results from laboratory research and field research and to conduct new experiments that are only feasible if done online. [5] Further, the materials created for web experiments can be used in a traditional laboratory setting if later desired. Interdisciplinary research using web experiments is rising ...
Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample.
Schools — questions that teachers, librarians and administrators might have. Technical — answers some questions related to the technical workings of the site. (Miscellaneous) — questions that do not fit into any of above sections. If you can't find your question, then it's time to ask someone...
Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the respondent know that they are almost done so they are more willing to answer more ...
Brands also benefit from online communities by having them on-hand to answer questions, test hypotheses, and observe. Online technology can adapt to almost any research need, be it showing creative stimulus material, gathering ideas for innovation and co-creation or simply an instant 'go/no go' needed. The continuity built through online ...