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Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
According to Interactive Advertising Bureau (IAB) guidelines, there are three types of video ad formats: [4] Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads ...
YouTube accepts the most common container formats, including MP4, Matroska, FLV, AVI, WebM, 3GP, MPEG-PS, and the QuickTime File Format. Some intermediate video formats (i.e., primarily used for professional video editing, not for final delivery or storage) are also accepted, such as ProRes. [25] YouTube provides recommended encoding settings. [26]
Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support. [81] CPV is the primary benchmark used in YouTube Advertising Campaigns, as part of Google's AdWords platform.
Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
The ad server responds with a VAST data structure that declares these parameters: [citation needed] The ad media that should be played; How the ad media should be played; What should be tracked as the media is played; The companion ad that should be displayed alongside the master ad; For example, the above request returns the following response ...