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A century after these ad campaigns started, removal of leg and underarm hair by women in the U.S. is tremendously pervasive and lack of removal is taboo in some circles. (Feminists of the 1970s and 1980s explicitly rejected shaving, though. [11]) An estimated 80–99% of American women today remove hair from their bodies.
In Western countries, many women engage in leg shaving [citation needed], doing so largely for aesthetic reasons. This practice has developed especially since the early 20th century, [2] [3] around the time of the First World War, as hemlines on women's dresses have become shorter and women's swimsuits have become more revealing, displaying all of a woman's legs.
Shaving is the removal of hair, by using a razor or any other kind of bladed implement, to slice it down—to the level of the skin or otherwise. Shaving is most commonly practiced by men to remove their facial hair and by women to remove their leg and underarm hair. A man is called clean-shaven if he has had his beard entirely removed. [1]
It was not until the late 19th century that women in Europe and America started to make hair removal a component of their personal care regime. According to Rebecca Herzig , the modern-day notion of body hair being unwomanly can be traced back to Charles Darwin 's book first published in 1871 "The Descent of Man and Selection in Relation to Sex".
The high forehead look was favored during this time period, so women tended to shave or pluck their eyebrows. 1920-1930s: During the Roaring 20's, women took after the stars with a super thin ...
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The Pubic Wars, a pun on the Punic Wars, [1] was a rivalry between the American men's magazines Playboy and Penthouse during the 1960s and 1970s. [1] [2] Each magazine strove to show just a little bit more nudity on their female models than the other, without getting too crude. [2]