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Jeffrey F. Rayport is an academic, author, consultant, and founder and chairman of Marketspace LLC, a strategic advisory practice that works with leading companies to ...
Rayport and Sviokla did not present a formal definition of marketspace in their original Harvard Business Review paper but describe its characteristics. In synthesis marketspace is an information-defined transaction space where value is created and extracted. It exists in parallel to physical marketplaces and marketplace transactions.
The virtual value chain, created by John Sviokla and Jeffrey Rayport, [8] is a business model describing the dissemination of value-generating information services throughout an Extended Enterprise. This value chain begins with the content supplied by the provider, which is then distributed and supported by the information infrastructure ...
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Kelvin Natural Slush Co. is a New York-based food truck company specializing in slush drinks. History. The company was started by Zack Silverman and Alex Rein. [2]
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An infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers.The concept of the infomediary was first suggested by former McKinsey consultant John Hagel III and former Harvard Business School professor Jeffrey Rayport in their article The Coming Battle for Customer Information. [1]