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Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
Salesforce offers several customer relationship management (CRM) services, including: Sales Cloud, [43] Service Cloud, [44] Marketing Cloud, [45] and Commerce Cloud and Platform. [45] Additional technologies include Slack. Other services include app creation, data integration and visualization, and training. [46]
Infrastructure as a service (IaaS) is the most basic form of cloud computing, where infrastructure resources—such as physical computers—are not owned by the user but instead leased from a cloud provider. As a result, infrastructure resources can be increased rapidly, instead of waiting weeks for computers to ship and set up.
Benioff founded Salesforce in 1999 [17] in a San Francisco apartment and defined its mission in a marketing statement as "The End of Software." [18] This was a slogan he used frequently to preach about software on the Web, and used as a guerilla marketing tactic against the dominant CD-ROM CRM competitor Siebel at the time. [19]
OSF Global Services was founded in 2003 in Québec City, Canada, with operations in Bucharest. [citation needed]Over the years, OSF Global Services signed strategic partnerships with Demandware [2] [non-primary source needed] (now Salesforce Commerce Cloud), Salesforce.com, [3] [user-generated source?
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Siebel Systems, Inc. (/ ˈ s iː b əl /) was an American software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM. The company was founded by Thomas Siebel and Patricia House in 1993.
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