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  2. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an industry that overlaps with and is often referred to as the "insights" industry. [35] However, the distinctive methods and techniques of market research not always correspond to the digital-first approach of insights vendors.

  3. Marketing Research Institute International - Wikipedia

    en.wikipedia.org/wiki/Marketing_Research...

    The Advisory Board was an international network of research leaders who believed in the course’s mission, were committed to its positive role in the industry and its growth, and could guide the delivery of basic marketing research education to the largest possible number of research practitioners worldwide

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    This meant the Marketing Research Industry, again, needed to adapt to the rapidly changing needs of the marketplace, and to the demands of companies looking for a competitive edge. [citation needed] Today, marketing research has adapted to innovations in technology and the corresponding ease with which information is available.

  5. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.

  6. Magic Quadrant - Wikipedia

    en.wikipedia.org/wiki/Magic_Quadrant

    Magic Quadrant (MQ) is a series of market research reports published by IT consulting firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. [1]

  7. Market share - Wikipedia

    en.wikipedia.org/wiki/Market_share

    [1] Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be a result of similar growth or declines in the industry being measured. [2] Increasing market share is one of the most important objectives [according to whom?] of business.

  8. Holiday Shopping Marketing Trends Predict 2025 Retail Trends

    www.aol.com/finance/holiday-shopping-marketing...

    Brandon Isner, Head of Retail Research for commercial real estate advisory firm Newmark, said physical retailers are responding to the growth in mobile shopping by “investing in curbside pickup ...

  9. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

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