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  2. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an industry that overlaps with and is often referred to as the "insights" industry. [35] However, the distinctive methods and techniques of market research not always correspond to the digital-first approach of insights vendors.

  3. Market Research Society - Wikipedia

    en.wikipedia.org/wiki/Market_Research_Society

    Research Live - industry news, opinion, special reports and feature articles for market and social researchers, data analysts and consumer insight professionals. [11] Research Buyer’s Guide - Used by client researchers and procurement professionals, RBG is the source of accredited research suppliers in the UK and Ireland. [1] [12]

  4. Insights Association - Wikipedia

    en.wikipedia.org/wiki/Insights_Association

    The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the ...

  5. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    This meant the Marketing Research Industry, again, needed to adapt to the rapidly changing needs of the marketplace, and to the demands of companies looking for a competitive edge. [citation needed] Today, marketing research has adapted to innovations in technology and the corresponding ease with which information is available.

  6. Category:Market research - Wikipedia

    en.wikipedia.org/wiki/Category:Market_research

    Market researchresearch for business commerce purposes, ... (market research) Industry analyst; ... News ratings in Australia;

  7. Magic Quadrant - Wikipedia

    en.wikipedia.org/wiki/Magic_Quadrant

    Magic Quadrant (MQ) is a series of market research reports published by IT consulting firm Gartner that rely on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants. [1]

  8. Marketing Research Association - Wikipedia

    en.wikipedia.org/wiki/Marketing_Research_Association

    Membership principally included access to a common code of conduct and set of best practices; industry-related news briefs and publications, including its trade-oriented magazine, Alert; invitation to MRA's annual conference and to meetings of its regional chapters; access to market research videos, online training seminars, papers and directories; access to professional certification ...

  9. Marketing Research Institute International - Wikipedia

    en.wikipedia.org/wiki/Marketing_Research...

    In 1994, the Marketing Research Association (MRA) Board of Directors appointed a task force to determine the feasibility of creating a separate non-profit organization to create educational and training materials for the marketing and opinion research industry.